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CODITO SUNDAY
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Sunday, 5 April 2026
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Émile Chalmé — President of Codito Ergo Sum
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Hello everyone,
Grab your coffee and settle in. This week, we look at a number that should give every business leader pause. We also unveil an exclusive client video testimonial, and take you behind the scenes of a week of travel across France. Enjoy the read.
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72% of executives: AI will be an essential competitive advantage within 3 years
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The fact
According to a major Ipsos x Google survey published in late March 2026, 72% of senior executives consider that artificial intelligence already is — or will be within 3 years — an essential competitive advantage for their company. This is no longer a hunch: it is a massive consensus among the people who make the decisions.
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The Codito analysis
This figure confirms what we see on the ground: companies are taking action. 62% of French SMEs already use at least one AI tool. And most tellingly, 75% of those that have invested in AI have hired new employees to support the rollout. AI isn't eliminating jobs — it's creating them. Those who move now build a lead that is hard to catch up with.
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What it means for you
The question is no longer "should we do it?" but "where do we start?". When 3 out of 4 executives see AI as a strategic lever, standing still becomes the real risk. The good news: it's not too late. But every month that passes widens the gap with those who have already begun.
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Part 2 — Codito Expertise
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+109,000 € in hidden costs uncovered: the Amourdedieu testimonial
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We have just completed the strategic AI Audit of the Amourdedieu group, a public works, landscaping and land-restoration company with more than 100 employees and 15 million euros in revenue.
Julien Ollier, the CEO, agreed to share his experience on video. And the result speaks for itself.
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The situation
Manual processes, duplicate data entry, no clear view of hidden costs. 16 simultaneous job sites managed with a patchwork of different tools.
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Our method
9 one-on-one interviews, from the executive team to the field. A complete analysis of every process, every tool, every friction point.
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The result
+109,000 € in hidden costs identified. 14 friction points detected. 16 tailor-made solutions proposed, from the 0 € quick win to a full transformation program.
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Julien says it himself: concrete solutions, tailored to his tools and his teams. That is exactly our approach: no theory, just fieldwork. If you're a business leader wondering what AI can really bring to your company, this video is for you.
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Watch the full testimonial (3 min) →
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Book a strategy call
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8 cities in one week: Codito in the field
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This week was a road trip. 8 cities crossed in just a few days: Nantes, Paris, Nice, Grasse, Antibes, Marseille, Aix-en-Provence and Pertuis. Client meetings, conversations in the field, and a lot of coffee.
That's Codito too: an agency that travels, that comes to meet you, that understands your reality on the ground. Because an AI Audit isn't something you do from behind a screen.
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Are you in Bouches-du-Rhône or Alpes-Maritimes?
We travel very regularly throughout Bouches-du-Rhône and Alpes-Maritimes. If you're in the region and would like to talk about your AI projects, get in touch. We'll grab a coffee and simply talk it through.
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Nantes → Paris → Nice → Grasse → Antibes → Marseille → Aix-en-Provence → Pertuis. AI happens in the field.
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Thank you for reading us every Sunday. We'll see you next week to unpack the essentials of AI together. Until then, take care of yourself and stay a week ahead.
Émile Chalmé
President of Codito Ergo Sum
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Ready to take action?
Book a strategy call
Codito Ergo Sum — AI & Development Agency
codito-ergo-sum.com
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