Allow me a different format this week. Rather than a product pitch, here are five questions our prospects are thinking — the ones nobody dares say out loud in a meeting. Our honest answers.
1. “Will AI really replace my teams?”
No. But that's not the right question. The real one: will your AI-equipped competitors produce as much as you do, with fewer people? The answer is yes. What changes: productivity per head. The leaders who succeed don't cut jobs; they reinvest the gains into higher-value work. The ones who fail keep headcount flat and watch their margins erode.
2. “What does it really cost to implement AI in an SME?”
Far less than you think, and far more than the software vendor calling you promises. A structured AI Audit starts at €1,400 excl. VAT with us; a monthly AI Partnership at €349 excl. VAT. The heavy part is almost never the software — it's the time spent on scoping, documentation and change management. Expect two to six months for an AI project to deliver measurable ROI, not two weeks.
3. “Why pay an AI consultancy when ChatGPT is free?”
Because you are paying for the strategy, not the tool. ChatGPT answers questions. A consultancy frames the ones that need asking: which processes to apply AI to, which risks, which metrics, what sequencing, what governance. Without that framing, ChatGPT costs you the time your teams waste — and that time is anything but free.
4. “How long before what you're selling becomes obsolete?”
The tools we would recommend today will have mutated within twelve months — look at Mythos, released this week. That is precisely why our AI Partnership is monthly and cancellable at any time, not a three-year framework contract. We charge for a discipline of constant reassessment, not a frozen technology.
5. “If AI is so good, why haven't you replaced your own consultants with it?”
We have — for a significant share of our work. Monitoring, synthesis, first drafts, initial diagnostics — all of that is now handled by agents we orchestrate. What remains human: listening to the client, making the judgment calls, owning the recommendation. That is exactly what we charge for. Not the execution — the decision.
If one of these questions is the one you've genuinely been asking yourself, tell us. A direct conversation is always possible — no commitment, no pushy salesperson.
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