Ides Consulting
Editorial Redesign & SEO
The context
A premium investigation firm, but a brand that didn't say so.
The branding
The editorial
Breaking out of a too generic positioning.
Ides Consulting needed a full overhaul of its digital identity and a rebranding — a premium showcase site and more differentiating messaging, in a competitive sector.
The challenge wasn't just aesthetic. It was strategic: reassure demanding targets, perform in organic acquisition.
A brutalist luxury stance.
We built a coherent brand architecture and visual identity around a bold stance: brutalist luxury. Dense typography, assertive layout, strong contrasts.
The visuals become a positioning signal — not decoration.
An editorial corpus structured for SEO.
We rolled out a conversion- and SEO-oriented editorial overhaul: competitive benchmark, semantic clusters by persona, pillar pages, and a content corpus with references and social proof.
A similar project?
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